Product-led Growth and monetization Lead, Visa Pay

• Growth acceleration lead: Develop consolidated view on growth drivers and priorities (e.g. by analyzing marketing data usability and conversion data channel performance). Develop and execute impactful customer acquisition and activation initiatives (e.g. digital campaigns gamification brand partnerships on-the-ground activations).

• Product innovation & continuous improvement: Collaborate with cross-functional teams to identify develop and optimize consumer-facing features. Drive product-led growth by implementing user-friendly features based on data-driven insights and analytical approach (e.g. digital marketing campaigns usage of different Visa Pay features on-ground activations).

• Campaign Management: Design targeted marketing campaigns and ad strategies to maximize reach and return-on-investment (ROI). Collaborate with Visa marketing stakeholders and external agencies to launch manage and measure performance of campaigns.

• Data Analytics: Utilize advanced analytics to identify market trends consumer behavior and campaign performance informing strategic decisions including insights into consumer pricing decisions.

• Performance metrics: Define and implement key metrics and analytics to define business objectives align organization and measure performance of key initiatives

• Market Analysis and Strategy Development: Market analysis understanding the needs of customers and developing a strategic plan with stakeholders to successfully introduce and scale Visa Pay in target markets.

• Program governance and management updates: Support the preparation of material for executive updates

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications :

Basic Qualifications
8 or more years of relevant work experience with a Bachelor Degree or at least
5 years of experience with an Advanced Degree (e.g. Masters MBA JD MD) or
2 years of work experience with a PhD

Preferred Qualifications
Strong problem-solving including issue identification structuring prioritizing
and hypothesis-driven approach. Proven analytical and quantitative skills and
ability to use data to inform decision making.
Strong communication skills (e.g. ability to synthesize adjust to audience)
Goal-oriented and curious
Ability to develop trust-based relationships with key stakeholders in a complex
matrix organization
Proficiency in data analytics and customer engagement platforms to optimize
operations and enhance user experience
Proven experience in driving significant revenue growth and consumer savings
in a digital payments or fintech environment.
Bachelors degree from top-tier institution or similar academic experience
required
10 years of experience in fast-paced environments e.g. technology financial
services consulting etc
Payments industry experience preferred
Ability/willingness to travel to target markets (10-15pct of time)

Additional Information :

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work :

No

Employment Type :

Full-time