Marketing Manager - Bussola

CANDIDATE PROFILE

Education and Experience

4year university degree from an accredited university in public relations communications or journalism required

6 years of communications media relations and/or related field experience required; PR agency or campaign communications experience preferred; travel or hospitality experience a plus

Strong knowledge and understanding of the luxury hospitality and/or the travel/tourism industries

Established media contacts with regional and global titles across a spectrum of consumer and lifestyle segments

Strong verbal communication skills in English. Additional languages advantageous

Strong writing editing and proofreading skills

Ability to communicate well with all levels of management staff business community press VIPs

Strong strategic planning and organizational skills

Process oriented wellorganized and capable of working quickly and simultaneously handling several projects; agility to adjust priorities and ability to balance interests of multiple stakeholders

Creative thinker with experience identifying and executing communications for new ideas

A team player who works well with others and contributed to the teams success

Highly focused selfstarter with attention to detail strong organizational and project management skills

Ability to thrive in fastpaced global environment

Mastery of MS Office PowerPoint Excel Teams and basic graphic design computer software

CORE WORK ACTIVITIES

Hotel Marketing and Advertising

Executes annual marketing plan to budget in consultation with the GM Food and Beverage leader Operations leaders and Director of Marketing & Communications.

Partners with Operations Food & Beverage and Sales teams to execute promotions and campaigns to target inhouse guests with promotions that drive incremental revenue to the hotel.

Acts as the liaison between the marketing department and marketing agency on the tactical marketing campaigns creative and media plans particularly for food and beverage promotions.

Manages F&B media schedules and verifies prompt settlement of accounts.

Partners with property Revenue Management to verify correct offer loading verifying advertisement targeting is correctly directed at relevant consumer groups

Executes email marketing and display advertising.

Verifies all marketing for the hotel in digital channels is in alignment with brand voice.

Social Media Content Management

Facilitates social media engagement and updating content in local digital channels (e.g. hotel website travel sites).

Develops and executes promotional campaigns through relevant digital and social media channels as well as media channels.

Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.

Public Relations and Visual Asset Management

Develops a comprehensive PR plan per quarter along with internal PR team and executes accordingly.

Maintains a comprehensive list of local media contracts with particular emphasis on food critics tastemakers influential individuals KOLs.

Manages the of F&B events.

Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement in alignment with communications objectives.

Verifies the news clippings and other online print and social media mention report is completed on a monthly basis for property distribution.

Manages external vendors and media agencies; works with agency partners

Supports the coordination of photography for F&B marketing collateral and public relations purposes between the hotel PR agency and the internal marketing team.

Manages photo shoots for seasonal promotions in partnership with the internal marketing team.

Acts as central point of contact for everything related to the F&B outlet from a Marketing & PR standpoint.

Direct Marketing and Collateral Development

Coordinates and executes Hotel and F&B printed materials.

Controls quantity and inventory of all marketing collateral and verifies copies are filed in a comprehensive manner.

Assists in the production of all property F&B display and temporary signage in hotel public areas.

Manages the of F&B direct marketing activities.

Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).

General

Assists and manages the development coordination and of all communications activities with a strong emphasis on property F&B promotions and campaigns.

Assists in the liaison and of joint F&B promotions.

Works closely with Director of Marketing Director of Brand and full Marketing & F&B teams to create marketing plan aligned to the full strategy.

Keeps a look at the competition market trends to constantly evolve the business.

MANAGEMENT COMPETENCIES

Leadership

Communication Actively listens and uses appropriate communication styles to deliver complex information in a clear concise way and influences others to accept a point of view gain consensus or take action.

Problem Solving and Decision Making Models and sets expectations for solving problems collecting and comparing information to evaluate alternatives considering their potential impact before making decisions involving others to gain agreement and support and guiding others to implement solutions.

Professional Demeanor Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing

Building and Contributing to Teams Participates as a member of a team to move the team toward the completion of common goals while fostering cohesion and collaboration among team members.

Driving for Results Focuses in accomplishing work objectives.

Planning and Organizing Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements self and/or others to accomplish goals and ensure work is completed.

Building Relationships

Coworker Relationships Develops and uses collaborative relationships to facilitate the accomplishment of work goals.

Stakeholder Relationships Develops and sustains relationships based on an understanding of stakeholder needs and actions consistent with the companys service standards.

Learning and Applying Professional Expertise

Applied Learning Seeks and makes the most of learning opportunities to improve performance of self and/or others.

Business Acumen Understands and utilizes business information (e.g. data related to employee engagement guest satisfaction and property financial performance) to manage everyday operations and generate innovative solutions to approach business and administrative challenges.

Technical Acumen Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach functionspecific work challenges.

Communications and Media Knowledge of media production communication and dissemination techniques and methods. This includes alternative ways to inform and entertain via written oral and visual media.

Creative Oral Expression and Comprehension The ability to listen to and understand information and ideas and to communicate them with unusual clever or novel speech so that others will understand them.

Basic Competencies Fundamental competencies required for accomplishing basic work activities.

Basic Computer Skills Uses basic computer hardware and software (e.g. personal computers word processing software Internet browsers etc..

Oral Comprehension Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.

Reading Comprehension Demonstrates understanding of written sentences and paragraphs in workrelated documents.

Writing Communicates effectively in writing as appropriate for the needs of the audience.