Amazon Web Services is seeking a talented selfdirected field marketing expert to lead our Greenfield Enterprise segment marketing in MENAT. This is a unique opportunity to play a key role in an exciting fast growing business.
As the Greenfield Enterprise segment marketing in MENAT you will be responsible for developing a deep understanding of the Enterprise Greenfield customer audience and their needs developing a scalable marketing strategy to address them. This audience contains local enterprises as well as global enterprises and encompass both technical and business decisionmakers. Your remit will include understanding our business strategy understanding customer needs building a targeting framework defining the proposition program planning campaign/messaging development and coordinating across our MENAT field marketing teams to deliver results.
Key job responsibilities
Develop and execute regional enterprise greenfield field marketing programs and activities that help to drive awareness education customer adoption and pipeline acceleration.
Leverage global marketing resources to meet sales requirements and find ways to invent and simplify to address sales needs without large budgets.
Act as marketing contact with sales team and leaders including regular participation in sales team calls inperson meetings and planning sessions.
Earn trust and maintain strong relationships with Presales Demand Generation and Solution Architects teams to support their goals working in conjunction with other marketing leaders and with peers increasing engagement with marketing and drive program support.
Deliver clear consistent and frequent communication with field marketing stakeholders to ensure ongoing clarity on strategy tactics goals and performance for campaigns.
Provide detailed campaign updates via regular and ad hoc business reviews which highlight key metrics and KPIs reflecting performance.
About the team
About the team
AWS Sales Marketing and Global Services (SMGS) is responsible for driving revenue adoption and growth from the largest and fastest growing small and midmarket accounts to enterpriselevel customers including public sector.
The MENAT Marketing team is a talented experienced and diverse team that is distributed across the regions they are covering (Middle East North Africa and Turkey).
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description we encourage candidates to apply. If your career is just starting hasnt followed a traditional path or includes alternative experiences dont let it stop you from applying.
Why AWS
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Work/Life Balance
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3 years of professional noninternship marketing experience
2 years of working with creative teams content managers and marketers to bring brand promise to life experience
Experience managing teams
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
2 years of segmentation and developing customer profiles experience
2 years of supporting quantitative and qualitative consumer research experience
Experience using data and metrics to measure impact and determine improvements
Experience building executing and scaling crossfunctional marketing programs
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