Performance Marketing Specialist Social Media
صاحب العمل نشط
حالة تأهب وظيفة
سيتم تحديثك بأحدث تنبيهات الوظائف عبر البريد الإلكتروني
شارك هذه الوظيفة
حالة تأهب وظيفة
سيتم تحديثك بأحدث تنبيهات الوظائف عبر البريد الإلكتروني
الوصف الوظيفي
We are seeking a highly skilled Performance Marketing Specialist to drive and manage our social media marketing campaigns.
Key Responsibilities:
Campaign Management:
Plan execute and optimize paid social media campaigns across multiple platforms (Facebook Instagram
LinkedIn TikTok etc.) to achieve performance goals (e.g. ROAS CPA conversions).
Performance Tracking & Reporting:
Monitor daily performance metrics (clicks impressions CPC CTR CPA ROAS etc.) analyze campaign data
and provide insights for improvement.
Audience Targeting & Segmentation:
Develop test and optimize audience targeting strategies including demographic interestbased and
behaviorbased targeting.
Budget Management:
Manage and allocate the advertising budget effectively across campaigns to maximize performance.
Creative Optimization:
Work closely with the creative team to develop test and optimize ad creatives (copy imagery videos) for
better engagement and conversion rates.
A/B Testing:
Conduct A/B and multivariate testing on ad copy creatives and landing pages to optimize performance.
Market Research & Trend Analysis:
Stay updated with the latest social media trends algorithm changes and new ad formats to continuously
improve campaign performance.
Collaboration:
Collaborate with the wider marketing team (SEO content CRM) to align social media strategies with broader
marketing goals.
Performance Reporting:
Provide regular reports on campaign performance insights and areas for improvement to stakeholders and
management.
Key Skills and Qualifications:
Experience:
2 years of experience in performance marketing specifically in managing paid social media campaigns.
Education:
Bachelors degree in Marketing Business or a related field.
Technical Skills:
o Proficiency in using platforms like Facebook Ads Manager LinkedIn Campaign Manager TikTok Ads
Google Analytics etc.
o Experience with performance tracking tools (e.g. Google Analytics Hotjar HubSpot etc.).
o Strong analytical skills with the ability to interpret campaign data and make datadriven decisions.
Creativity:
Ability to collaborate with creative teams to develop engaging and effective ad content.
Communication:
Excellent communication and interpersonal skills for crossteam collaboration and reporting to stakeholders.
Attention to Detail:
High level of precision in managing budgets audience segments and performance tracking.
Remote Work :
No
نوع التوظيف
دوام كامل
