Digital Marketing Specialist United Arab Emirates - Fluid Codes

Position Overview:

Fluid Codes is seeking a Digital Marketing Specialist to support our dynamic team. This role is pivotal in managing digital advertising SEO Strategies A/B Testing and more.

Key Responsibilities:

• Digital Advertising: Plan manage and optimize digital advertising campaigns across various platforms such as Google Ads Facebook Ads LinkedIn Ads etc
• A/B Testing: Continuously optimize campaigns through A/B testing and experimentation identifying opportunities for improvement
• SEO: Conduct keyword research optimize website content and implement onpage and offpage SEO strategies and link building to improve search engine rankings.
• Email Marketing: Crafting effective email campaigns to enhance leads and maintain customer relationships. Design email templates segment email lists and track campaign performance.
• Community Management: Foster the growth and engagement of our online communities across various platforms. Engage with users manage interactions and create a positive brand experience.
• Performance Analysis & Reporting: Track digital campaign performance using analytics tools report findings and leverage insights to optimize future marketing strategies.
• Oversee the website functionality and performance and maintain website content ensuring relevant and accurate content no broken links etc.
• Monitor and analyze website traffic and user behavior using tools such as Google Analytics SEMrush or similar.
• Competitor Analysis: research competitors online activities including offers digital ads website updates and news.
• Collaborate closely with the content specialist to implement campaigns upload manage and distribute content according to preset content calendar.
• Collaborate with marketing executive to deliver on targeted activities aimed at key accounts as part of the AccountBased Marketing (ABM) strategy.

Qualifications:

• Bachelors degree in marketing Communications or a related field.
• Minimum 4 years of experience in digital marketing field with a proven track record of successful campaign management.
• Indepth knowledge of the latest digital marketing tools platforms and analytics software.
• Proficiency in content management systems (CMS)
• Strong understanding of SEO principles and best practices in addition to proficiency in SEO tools such as Google Analytics Google Search Console SEMrush Moz or similar.
• Excellent written and verbal communication skills with the ability to create engaging copy and communicate effectively across digital channels.
• Analytical mindset with the ability to interpret data draw insights and make datadriven decisions to optimize digital marketing campaigns.
• Creative thinking and problemsolving skills with a passion for staying abreast of industry trends and innovations.
• Strong project management and organizational skills with the ability to manage multiple projects simultaneously and meet deadlines in a fastpaced environment.
• Experience with CRM systems like Salesforce and HTML/CSS coding for website/ email templates is a plus.

Location: Dubai UAE.

• Location United Arab Emirates
• Department Marketing
• Employment Type Full Time