Responsibilities
- Assist in developing and implementing the company's overall marketing strategy.
- Conduct market research to identify trends and target audiences.
- Create, write, proofread and manage marketing content (e.g., social media posts, email newsletters, website descriptions).
- Coordinate with marketing/PR/social media managers, designers and content creators to produce high-quality marketing materials.
- Manage and maintain marketing databases through Customer Relationship Management (CRM) systems.
- Track and analyze campaign performance and report on key metrics using data analytics tools (e.g., website traffic, leads generated).
- Support with event planning and execution (e.g., media events, campaign launches, trade shows).
- Ensure distribution of internal and external marketing materials and communication.
- Stay up-to-date on the latest marketing trends and tools.
- Conduct market research to identify target audiences, competitor trends, and marketing opportunities.
- Manage marketing budgets and resources.
Qualifications
Experience/Certificates/Education
- Bachelor's degree in Marketing, Communications, or a related field (preferred).
- 1-2 years of experience in marketing or a related field.
- Strong understanding of marketing principles and best practices.
- Excellent written and verbal communication skills.
- Fluent proficiency in English, and additional languages is a plus.
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
- Experience with social media marketing tools and platforms (Meta, Sprinklr).
- Experience with content management systems (CMS).
- Proficiency in using AI Tools.
- Excellent organizational skills and time management skills.
- Ability to work independently and as part of a team.
- Strong analytical skills and attention to detail.