Director Business Development

Strategic Planning

• On behalf of the cluster, feed into and execute the MENA priorities, to support the achievement of the strategic growth drivers for the region.
• Lead the local adidas Own the Game Strategy execution supporting profitable and sustainable market share growth for adidas in Middle East and North Africa.
• Drive the execution of commercial key growth drivers across our markets and top focus countries providing a consolidated brand, category channel and country level assessment and framework
• Lead and drive evolution in processes and organizational adjustment to promote a harmonized approach to delivering against strategic priorities.
• Leading the development and implementation of new strategic business concepts and market expansion plans and go to market strategies reflecting macroeconomics, geopolitics as well as latest trends and innovation