Consumer Market Research

Responsibility:

• Monitor and forecast marketingand sales trends.
• Assist in the development ofmarketing plans.
• Conduct research on specificmarket conditions.
• Analyze consumerpreferences to determine the potential sales of a product orservice.
• Analyze prices, methods of marketingand distribution.
• Measure the effectiveness ofmarketing programs and strategies.
• Devise andevaluate methods for data collection.
• Gatherdata on consumers, competitors and market conditions.
• Use statistical software to analyze and interpretdata.
• Maintain strict confidentiality ofsensitive information.
• Simplify complex datainto a user-friendly format such as graphs, charts and other visualaids.
• Prepare and present reports to clientsand management.