Marketing Manager, OHL, GCC Retail

The Amazon GCC team is looking for an enthusiastic creative OHL category Marketing Manager to help build and grow our business in the overall OHL team - Home Kitchen Sports Toys Furniture etc.

The category Marketing Manager will play a leading role in developing the Home categorys creative direction style guidelines and overall CX strategy discoverability and category online marketing calendar and strategy meeting the needs of the business while protecting the integrity of the customer experience. They will propose plan and execute the merchandising plan new features and products with minimal oversight partnering with business teams to achieve project goals. This person will drive strategy and ambitions will set goals that all functions may be involved in achieving

Seen by the team and vendors as an expert in their product line and its customer base the Marketing Manager will actively stay on top of new products brands trends and markets and propose strategies for optimizing them from a content and promotional standpoint. This person is viewed as a standard-bearer for high-quality high-impact content and as someone who creatively and proactively finds win-win solutions that benefit the category and customer as well as the overall business.

Key job responsibilities
- Lead annual category calendar content planning creative development landing page CX design and scheduling of cross-channel campaigns across gateway manual merchandising slots email / social for BAU (Business As Usual) / evergreen / x-site / deals & events
- Product launches & new releases (eg. Brand new product launches big releases new big sellers)
- Deals & events merchandising for the category (eg. back to school Prime Day White Friday)
- Post campaign measurement and analysis
- Coordinate and project manage across Vendor Management Design and Instock Management functions to source the content inputs for cross-channel campaign execution
- Understand the business requirements and coordinate with central marketing stakeholders to push the inputs into associates search and xsite social channels as per the business goals
- Drive customer demand or overstock by partnering on ongoing deals & cross-site events
- Contribute to Weekly Business Reviews and Monthly Business Reviews Reporting for Content Management on the browse experience and changes for the categories. Also build the solution to improve the metrics based on the leadership inputs
- Introduce run and report on a steady A/B testing cycle for content strategy optimization across storefronts emails and other traffic channels

- 6 years of professional non-internship marketing experience
- Experience building executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience with A/B testing especially around audience segmentation and targeting
- Experience using Microsoft Excel to manipulate and analyze data to drive improvements
- A deep understanding of all traffic-driving mechanisms (Email search browse SEO etc.); actively engaged in optimizing those channels for your business

- Experience using customer research hard data and metrics to back up assumptions generate forecasts and assess the efficacy of marketing programs
- Strong proficiency in analysis tools including Microsoft Excel SQL
- Strong written and verbal communication skills
- Proven experience delivering results by partnering with and influencing others
- Experience with HTML XML Photoshop and general office software

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.