Head of Region (Proximity Markets) - Dubai DET

Lead the development and implementation of strategic public relations and communications initiatives to enhance Dubais brand image and reputation in the assigned region. Drive engagement with key stakeholders including partners media and consumers while ensuring alignment with the organisations overall goals and objectives.

Manage agency relationships hosting international media FAM trips and inmarket events as well as driving strategic content partnerships and broadcast shoots to elevate the Dubais presence and messaging in the market ultimately driving visitation from the region and a competitive advantage for Dubai.

Strategic Communication:

• Lead and oversee the development of a public relations and communications strategy for each market within the region in line with the Dubai Department of Economy and Tourism (DET) corporate strategic objectives.
• Act as a subject matter expert for public relations and communication strategies for the region providing guidance on the most impactful direction for the market identification of activities partners target audience and overall communications plan.
• Build a localised messaging house and strategic communication pillars per market; drive the development and execution of PR and communication activities and ensure that the Dubai image created in international media is aligned with the strategic approach.
• Ensure accurate PR Market budget oversight optimise resources and identifying clear priorities to maximise impact.
• Lead on the alignment with the market planning team and senior management.
• Lead the communications roadmap (PR projects timeline/content in market) aligned with travel behaviors and booking lead times.

Regional Communication Lead:

• Oversee market research from PR team members and finalize yearly game plans with 360 leads.
• Ensure execution of the game plan and oversee strategic priority readjustment if/when needed based on market status.
• Ensure alignment with media social & influence/consumer advocacy teams per market and leverage/amplify opportunities.
• Ensure coordination with Business Marketing teams if/when needed (leisure/corporate comms/business).

Relationship Building with Partners Locally and Inmarket:

• Build and nurture relationships with DET partners in Dubai and in the region across the year and leverage PR opportunities for target markets.
• Build and nurture relationships with top tier media in the region identifying key media influencers and key opinion leaders.
• Oversee the organisation of market visits and PR Roadshows.