Head of Social and Community

Requirements

• Social Media Strategy
  
  Develop and execute a growth strategy for key social platforms for each of our titles with a focus on each brand s specific audience behaviours and demographics to expand our reach and drive engagement.

• Community Growth
  
  Build and nurture a vibrant online community creating personalised interactions and fostering loyalty through exclusive content digital products and direct communication on key platforms.

• Calendars and Output
  
  Own the planning and execution of all content across social channels ensuring stakeholder engagement and signoff are upheld and the output meets editorial and brand standards.

• Content Creation and Commercial Strategy
  
  Pitch and lead the creation of engaging commercial content tailored to our brand s specific audiences collaborating with editorial and creative teams to drive engagement and revenue.

• Paid Media Strategy and Optimisation
  
  Work with paid media specialists to optimise our paid social campaigns leveraging datadriven insights to improve performance maximise ROI and drive audience acquisition.

• Paywall and Revenue Generation
  
  Lead the creation and distribution of paywall content on social optimising subscriber conversion and retention while identifying opportunities for premium content to drive revenue.

• Analytics and Reporting
  
  Track analyse and report on campaign performance using insights to refine strategies and continuously enhance engagement and revenue growth.

• Team Management
  
  Lead a team of social media managers and schedulers working across a high volume of daily content to meet both editorial and commercial requirements.

• Minimum 5 years in social media strategy community growth and content marketing with at least 3 years in a leadership position within a premium publisher or creative agency.
  
• Proven experience using WhatsApp groups and broadcast channels as key engagement tools.
  
• Deep knowledge of social media analytics (native and thirdparty) and performance metrics with the ability to pivot content strategies based on data and insights.
  
• Proven strategy and execution experience with platforms including Instagram TikTok Whatsapp Snap Pinterest YouTube and more.
  
• Proven contacts with influencers social talent and platform connections with key players preferably within the MENA region.
  

• Strong ability to create and lead dynamic social media and community growth strategies.
  
• Expertise in creating commercially successful content collaborating with paid media strategists and driving audience acquisition.
  
• Exceptional content creation and copywriting skills including basic skills in video editing and photography).
  
• Strong managerial experience with the ability to nurture and lead a team of social editors and creators.
  
• Strong analytical skills with experience in datadriven decisionmaking.
  
• Exceptional organisational skills with ability to manage and delivery multiple projects simultaneously
  
• Experience working with paywalls and subscription models in digital media a plus.