Marketing and Social Media Executive

Job Title: Marketing and Social Media Executive

Company Overview: Malaak Homecare is a leading home healthcare provider specializing in inhome childcare and elderly care services. Committed to delivering compassionate highquality care Malaak supports families and individuals across the UAE empowering them with trusted personalized services. We are seeking an innovative and strategic Marketing and Social Media Executive to help us elevate our brand engage with our audience and showcase the transformative impact of our services.

Job Summary: As the Marketing and Social Media Executive you will play a vital role in enhancing Malaaks brand presence and driving digital engagement. Through creative content and strategic campaigns you will connect with our target audience especially mothers and families helping them discover the exceptional support Malaak provides. This position combines creativity marketing expertise and analytical skills to grow our brand and create meaningful engagement with our community.

Key Responsibilities:

• Social Media Management
  

• Develop and implement a social media strategy across platforms (Instagram TikTok Facebook LinkedIn etc.) to boost brand awareness engagement and loyalty.
  

• Craft schedule and publish captivating content (posts stories videos) that reflects Malaak s values and services building a welcoming digital presence.
  

• Engage actively with followers by responding to comments messages and inquiries in a timely friendly and professional manner.
  

• Content Creation
  

• Collaborate with the team to develop impactful highquality content that resonates with mothers families and elderly.
  

• Contribute to creating blogs newsletters promotional materials and visual assets highlighting success stories events and key services.
  

• Capture and edit engaging content regularly to showcase the impact of Malaak s work and build community trust.
  

• Digital Marketing Campaigns
  

• Assist in designing and executing digital marketing campaigns including email marketing paid ads and SEO strategies to increase traffic and conversions.
  

• Track analyze and report on campaign results making datadriven adjustments to enhance performance and meet KPIs.
  

• Work with external partners and influencers to broaden Malaak s reach strengthening brand presence within target demographics.
  

• Brand Development
  

• Ensure brand consistency across all platforms staying true to Malaak s tone of voice and values.
  

• Conduct market research to stay informed on industry trends competitor activities and customer needs adapting strategies accordingly.
  

• Innovate by brainstorming fresh ideas and initiatives that enhance Malaak s brand presence and customer engagement.
  

• Event Promotion and Support
  

• Assist in planning and organizing inperson events such as free monthly events for mothers workshops and community gatherings.
  

• Promote Malaak s monthly events workshops and communitybased initiatives aimed at supporting mothers and families.
  

• Coordinate with the events team to organize and publicize events driving awareness participation and engagement.
  

• Capture and edit content during any event for Malaak to use as post event content on all platforms.
  

• Brand Partnerships and Community Outreach
  

• Identify and manage sponsorship and cobranding opportunities that align with Malaak s values and target audience.
  

• Manage relationships with local hospitals clinics nurseries and community centers to establish referral networks.