Key Responsibilities:
- Design implement and manage multichannel marketing campaigns including email social media digital and event marketing with a focus on driving engagement and customer acquisition.
- Partner with internal teams (e.g. product sales design) to develop and execute strategic marketing initiatives that align with company goals product launches and customer expectations.
- Monitor analyze and report on the effectiveness of campaigns using KPIs making datadriven recommendations for optimization and ROI improvement.
- Conduct market research and stay ahead of industry trends identifying new opportunities for market expansion customer engagement and competitive differentiation.
- Develop and maintain highquality marketing materials such as sales collateral and product guides ensuring consistency with brand guidelines.
- Write proofread and edit creative and technical content across multiple formats (e.g. blogs landing pages social media newsletters).
- Maintain brand consistency across all platforms and ensure that all marketing materials meet the necessary regulatory standards specific to the industry.
Key Requirements:
- Bachelors degree in business administration marketing communications or a related field.
- Minimum of 5 years in a Marketing Specialist or similar role preferably with experience in the software industry or a similar digitalfocused sector.
- Handson experience with digital marketing automation tools Google Ads Google Analytics and SEO optimization tools.
- Knowledge of web publishing platforms CMS and a strong understanding of SEO principles to boost organic traffic.
- Strong ability to interpret data analyze campaign performance and provide actionable insights to drive continuous improvement.
- Excellent verbal and written communication skills with the ability to collaborate effectively with internal stakeholders and external partners.
- Strong multitasking and project management abilities with a focus on prioritization and meeting deadlines in a fastpaced environment.
- Adept at solving complex problems with a flexible approach to adapting to the dynamic demands of the software market.
About the role:
- Location: Dubai Business Bay The Binary Tower
- Working time: 10:00 am to 7:00 pm Monday to Saturday Sundays off
- Salary: negotiable
Job Type: Fulltime
Pay: From AED12000.00 per month
This job has been sourced from an external job board.
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