- Client: FAB
- Term: 12 months
- Location: Abu Dhabi UAE
- Experience requirement: 1015 Years
- Project scope: Cards Specialist (acquisition)
Role :
Acquisition
- Identify acquisition opportunities focusing on crosssell for the shortterm
- Work on acquisition of newtobank customers though digital and nondigital channels
- Work on launching digital campaigns through owned and paid media channels
- Design the ideal campaigns based on an understanding of the client capabilities and priorities
- Build business cases to facilitate internal buyin and approvals
- Coordinate campaign and troubleshoot any issues that may comup
- Understanding of market segments to drive acquisition
- Expertise in multichannel acquisition including direct/crosssell/digital/3rd party/branches
- Thorough understanding of acquisition drivers onboarding criteria credit initiation process credit policy app score bureau dynamics etc.
- Previous experience in designing launching incentive structures and tactical campaigns
- Knowledge of acquisition cost optimization approval rate lift channel mix sales productivity etc.
- Understanding and experience of STP customer onboarding process reconfiguration
- Strong stakeholder management including business (product/portfolio) credit operations IT HR 3rd parties
- Experience in Sales compliance risk management and controls
KPIs:
- Number of new acquired MC cards
- Spend uplift from existing portfolio
- Timeliness of new product launch
Knowledge & Experience:
1015 years experience in full lifecycle of product launch including:
- Designing product features
- Understanding segment needs
- Exploring partnerships
- Configuring systems with internal stakeholders including IT contracting marketing
- Execute GoToMarket strategy for product launch
- Independent and selfstarter individual with right level of analytical communication leadership and stakeholder management skills to manage endtoend card product launch or revamp projects
- Knowledge in Arabic language is a plus but not a mandatory requirement
- GCC experience would be preferable
Remote Work :
No