Our esteemed client is a dominant player in the consumer goods space. With an iconic presence in both local and international markets their brands have become synonymous with quality and innovation.
Main Objective: To orchestrate a harmonious global marketing strategy that strengthens the brands international presence drives growth in new and existing markets and cements its position as a market leader.
Character Profile: This role demands a charismatic visionary one who understands the global tapestry of consumer behavior. With a finger on the pulse of international market trends they adeptly merge creativity with analytics forging campaigns that resonate and inspire.
Responsibilities and Duties:
- Strategic Development: Craft and refine the global marketing strategy ensuring a unified brand message across diverse markets while allowing room for regional nuances.
- Consumer Insights: Lead indepth market research initiatives to grasp evolving consumer preferences leveraging this data to shape product and campaign strategies.
- Brand Stewardship: Vigilantly safeguard the brands integrity ensuring all marketing efforts elevate its stature and align with its core values.
- Digital Mastery: Oversee the brands digital presence from ecommerce platforms to social media campaigns ensuring a seamless online customer journey.
- Collaborative Leadership: Foster strong collaborative ties with sales product development and finance teams ensuring marketing strategies align with companywide objectives.
- Budget Oversight: Astutely manage the global marketing budget allocating resources for maximum impact and ROI.
- Team Mentorship: Cultivate a vibrant innovative marketing team championing professional development and fostering a culture of excellence.
Qualifications:
- A Masters Degree in Marketing Business Administration or a related field.
- Over 18 years of marketing experience with at least 10 years in senior leadership roles within the consumer goods industry.
- A portfolio that showcases successful global marketing campaigns and brand growth strategies.
- Proficiency in leveraging analytics tools and digital platforms to drive marketing success.
- Exceptional communication leadership and strategic planning skills complemented by a multicultural sensitivity.
Remote Work :
No