Digital Marketing Expertise and Product Development
- Lead the development and launch of innovative digital tools using Ipsos data and technology solutions.
- Focus on integrating cuttingedge services like social listening influencer marketing and other relevant areas into new Ipsos products.
- Maintain a deep understanding of current digital marketing trends and the evolving media landscape particularly in ecommerce influencer marketing social listening and the gaming industry.
- Utilize relevant data and analytics tools to extract insights to inform product design and development.
Industry Knowledge and Market Expansion
- Stay abreast of digital marketing trends and identify emerging opportunities in the market.
- Conduct research and analysis to identify target markets and potential clients for new Ipsos digital marketing tools
Client Management and Relationships
- Build and manage strong relationships with mid to seniorlevel client stakeholders to understand their needs and challenges.
- Demonstrate the value proposition of new Ipsos digital marketing tools through presentations and datadriven insights.
- Partner with clients to pilot and test new tools gathering feedback for ongoing refinement and improvement.
DecisionMaking Performance and Project Leadership
- Develop and maintain comprehensive project plans outlining key milestones deliverables and timelines for the development and launch of digital marketing tools.
- Lead project teams responsible for developing testing and launching new digital marketing tools.
- Make datadriven decisions based on market research client feedback and performance metrics.
- Track KPIs for new tools and adjust strategies accordingly.
- Act as a liaison between different teams to facilitate seamless integration of product features functionalities and marketing strategies.
Additional Responsibilities
- Identify and target prospects within the digital space using effective techniques.
- Provide ongoing support and training to clients on using new Ipsos digital marketing tools effectively.
Qualifications:
- Bachelors or masters degree in a relevant field.
- A minimum of 57 years experience in digital domains preferably with a prominent media entity or reputable local digital agency (candidates from outside the region will be considered).
- Demonstrated success in developing and implementing digital marketing tools or strategies preferably in areas like social media influencer marketing ecommerce or gaming.
- Experience with market research data analysis and utilizing insights to inform product development decisions.
- Proven track record of building and maintaining client relationships particularly with midlevel to senior stakeholders
Skills:
- Strong understanding of digital marketing trends technologies and best practices.
- Proficiency in using data analytics tools and platforms to extract insights and measure performance.
- Excellent communication and presentation skills with the ability to convey complex concepts to diverse audiences.
- Leadership skills including the ability to motivate and inspire teams make datadriven decisions and drive projects forward.
- Relationshipbuilding skills to foster strong connections with clients and internal stakeholders.
- Creative thinking and problemsolving abilities to drive innovation in product development.
- Adaptability and willingness to learn new tools and techniques as the digital marketing landscape evolves
This job has been sourced from an external job board.
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