Digital Marketing Manager - Large Retail Group - Abu Dhabi

Responsibilities

Strategize manage and develop Display Marketing campaigns

Manage Agency and direct partner relationships to execute ongoing account optimization

Brief creative concepts and work with designers copywriters and the site team to develop display assets

Lead planning and defining of channel strategy for all major marketing events

Launches channel activities (Search Engine Optimization (SEO) Search Engine Marketing (SEM) Email Online Ads and Social Media etc.)

Develops new content to engage customers for existing and new product lines industries and trends

Develops processes and systems to optimize the entire marketing process and conversion rates

Measures and strengthens conversion rates sales cycle time and leads generation

Oversee and manage campaign pacing performance and budget for the Display and Native program

Work closely with external partners to keep up to date on new features events and product capabilities

Work with Senior Manager Media Strategy on identifying new strategies and key learnings that can be applied to core program

Work directly with CRM and Analytics teams to implement and improve programs

Collaborate and build relationships between CRM Loyalty Creative Analytics IT Merchant and Content teams as well as external partners

Responsible for sharing campaign results and learnings with internal stakeholders

Stays current on industry news trends tactics and strategies and educates the broader organization on new opportunities.

Qualifications:

Bachelors degree in marketing digital technologies or relevant field

8 years of work experience in B2C/B2B digital marketing preferably within the industry or agencies

Demonstrable experience leading and managing SEO/SEM marketing database email social media and/or digital and print advertising campaigns

A strong background in marketing analytics automation and CRM technologies

Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate

Exceptional analytical and quantitative skills with a knack for turning data into strategies that drive decisionmaking

Remote Work :

No