Roles and Responsibilities
• Supports the Marketing Manager in developing the unit's medium and long terms strategies and plans and executes the key priorities approved for the year.
• Assists in the development of the marketing budget, along with the administrative, legal and financial actions for the unit.
• Reviews proposals and prepares feasibility reports providing timeframes, funding parameters and resource allocation, ensuring follow up and execution.
• Analyses the unit's progress and analytical reports on visitor growth and return on Investment (ROI) trends, providing advice and recommendations for further actions to the Marketing Manager.
• Identifies the technologies, tools, channels and techniques, ensuring effective marketing presence is efficiently managed.