Responsibilities:
Functional
Develop and execute go-to-market strategies for new products and features, aligning with our overall business objectives.
Create compelling product messaging and collateral, developing messaging and positioning for our products’ value propositions informed by market analysis and research.
Define and be the steward of the product brand and messaging, owning how they are developed into our sales and marketing campaigns.
Collaborate closely with Product Management, Sales, and Engineering teams to drive product launch activities and ensure successful market adoption.