Digital Marketing Specialist

PPC SEO

SEO/SEM

ROI KPI

Responsible for the strategy and execution of digital media and ecommerce activity. This position will support digital marketing and Ecommerce programs. Digital marketing efforts will include search engine marketing (including PPC and SEO), mobile marketing, display advertising, email marketing and assisting with social media planning.

Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

Designs, builds, and maintains our social media presence.

Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

Identifies trends and insights and optimizes spend and performance based on the insights.

Brainstorms new and creative growth strategies through digital marketing.

Plans, executes, and measures experiments and conversion tests.

Creating and maintaining client relationships

Requirements

SEO/SEM /

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MS Office

A/B

Must be able to use both English and Chinese as working language

Bachelor s or master s degree in marketing or a related field

Proven working experience in digital marketing, particularly within the industry

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Strong follow-up/project management and organizational skills.

Well developed computer skills particularly in the use of MS Office, email, and all web based marketing applications.

Experience with A/B and multivariate experiments

Solid knowledge of website and marketing analytics tools

Benefits

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5

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Attractive basic salary with commission on sales incentives

Insurance and housing fund

5 days work week, year-end bonus

Office holidays with company gifts

Annual holiday with salary

Weekly company activity, and out-going trips to build strong team spirit, harmonious and warm multilingual office environment.