MEA Marketing Manager

Responsibilities
• Take responsibility for annual marketing plan and strategy for Parsons Middle East (MEA) business
• Proactively collaborate across business units, sectors, and departments to plan and deliver key marketing campaigns, maximizing the effectiveness of the corporation’s marketing and business intelligence goals and initiatives.
• Understand Parsons products, services, and client base to actively create and nurture targeted, multi-channel marketing campaigns in accordance with regional and corporate strategy.
• Identify and plan differentiated and impactful marketing strategies/materials.
• Work closely with the strategy and business development department, MEA executive leadership team, and corporate team to align marketing and communication strategies.
• Partner across functions, business units, and markets to develop event strategies and track, measure and analyze impact of trade shows, sponsorships, and other corporate events – with a focus on maximizing the potential and investment for each engagement.
• Manage marketing budget and expenditures.
• Work closely with the corporate creative services department to maintain brand standards and ensure compliance across all marketing and communications channels.
• Collaborate with graphic design staff to plan and produce materials ensuring all proposal materials are effectively communicating the strategic vision.
• Identify competitors and evaluate their strategies and positioning and devise counter-strategies.