Paid Social Officer

Responsibilities;

• Plan and execute marketing campaigns across eCommerce Paid Social channels as per each brand campaign plan and working with Senior Performance Managers and brand partners, to best reach, engage and convert customers and deliver the P&L.
• Continuously review and optimise all aspects of campaign performance to improve channel KPIs including but not limited to CPC, CPS, CPO and ROI.
• Work with the design team, content, brand team, other internal stakeholders, and external partners, to create engaging advertising copy and content to improve the customer experience and media performance via CTR and other marketing metrics.
• Lead on quality control across all Paid Social activity including but not limited to the pre-launch review of campaigns and content.
• Carry out regular post campaign reviews with internal and external partners to understand the key drivers of performance and to identify areas for improvement.
Growth
• Support the continuous growth of The Organisations eCommerce through the acquisition of new customers and the delivery of revenue.
• Tirelessly develop and evolve our Paid Social strategy and capabilities, including the testing of new digital marketing products, new creative opportunities and the review of media partners, to improve commercial performance, customer experience, and the profile of the team and channel.
• Work with our MarComm counterparts in the brand planning and strategy team to execute fully aligned ‘full funnel’ marketing campaigns and drive incremental, mutual benefit from our collaboration across Brand and eCommerce Influencer teams.
• Support the launch of the Aura loyalty program to increase customer retention and lifetime value.
• Explore new ideas and innovations across the Performance & Online Marketing team, to create new customer experiences and growth opportunities.
Data & Reporting
• Develop new marketing channel reporting to improve performance visibility and tactical opportunities inside the Performance & Online Marketing team and marketing transparency outside the team.