CRM Marketing Specialist

• Perform extensive campaign analysis daily, weekly, monthly to find growth opportunities.
• Drive growth and data-driven improvement across the engagement and retention funnel to increase revenue through journey building, customer engagement and repeat transactions.
• Think of creative concepts to convert and engage active users, activate dormant users and support in preparing and executing monthly marketing calendar for various retention campaigns.
• Work within the performance marketing team and coordinate with the Product and content teams to deliver recommendations for customer engagement and retention campaigns
• Contribute to customer life cycle management and building marketing capab
• Conceptualize and set up automated journey-based campaigns to plug funnel drop-offs.
• Impact on Revenue and market share growth: customer life cycle management and building marketing capability and spend Track -and -measure effectiveness.
• Creating weekly and monthly marketing plans and budgets for our different channels.
• Enhancing the efficiency of our digital marketing activities through marketing automation.
• Analyze results, highlight learning, synthesize recommendations, and drive growth strategy.
• Formulate and direct the overall marketing and communication strategy (online) for all retention channels, in order to achieve the desired audience reach and targets.
• Tracking the success of different online marketing activities.