صاحب العمل نشط
حالة تأهب وظيفة
سيتم تحديثك بأحدث تنبيهات الوظائف عبر البريد الإلكترونيحالة تأهب وظيفة
سيتم تحديثك بأحدث تنبيهات الوظائف عبر البريد الإلكترونيDefine the brand strategy across 3 concepts and manage the full P&L for marketing - Define the marketing budget by market/store, online/offline - Define and oversee the development of the corporate brand guidelines and ensure alignment with the brand strategy on branding, advertising visuals, brochures, packaging, collaterals and digital assets - Define the regional marketing action plan & adapt tools per store (Direct Marketing, PR, Media, Digital) and sign off the local action plans and tools development - Define the CRM strategies - Supervise retail marketing (acquiring customer knowledge, and action plan to improve customer acquisition, retention, satisfaction, sales, and service) - Monitor regional brand performance and define marketing KPIs - Manage the Own Concepts marketing team - Manage all VM initiatives across all 3 brand concepts - Working closely with the Head of TBM to realise the vision of the overall group concepts
دوام كامل
التسويق / إدارة العلامة التجارية / بحوث السوق / التسويق الرقمي