Group Marketing Director

Work out market studies, segment definition and Go-to-market approach
Gather customer, competitor, and market intelligence to support new product development
Position the offers with clear differentiation and added value approach
Develop end-to-end marketing and communication key messages and tools
Oversee Corporate websites and Safety consumer websites
Responsible for an internal communication plan and key messages development

Customer acquisition
Engage in customers meeting or fairs along management and development teams
Maximize digital customer acquisition and social media marketing