Digital Marketing Specialist

- Work with the Head of Marketing to develop and execute the E-commerce and digital marketing plan to ensure successful campaigns and online sales, by hitting budgeted park attendance numbers, gate revenue, hotel room nights and yield targets.
- Maximise online media returns with measurable ROIs.
- Work closely with Merlin Entertainments Group E-Commerce and LEGOLAND Parks' E-commerce teams in the development and delivery of our online proposition.
- Manage and maintain the LEGOLAND.ae website, with full responsibility for creating engaging content, including marketing and advertising copy-writing
- Develop full digital marketing campaigns and promotions to raise awareness and maximise pre-booking opportunities for admissions tickets, F&B and retail.
- Create and manage high quality digital content that best showcases LEGOLAND Dubai Resorts while keeping within the brand guidelines and values.
- Continuously recommend and implement effective improvement plan to meet targeted online conversion rate.
- Ensure that guest end to end online experience is fully optimized both terms of expectation and conversion to sales, including maximizing up-selling opportunities.
- Develop new digital initiatives that keep LEGOLAND Dubai Resorts in the forefront of industry standards.
- Implement and oversee web analytics and the production of standard dash boards as well as ad hoc reports.
- Identify ways to support guest data collection and research efforts through LEGOLAND.ae
- Work closely with PR Social Media team to ensure the alignment and integration of social media efforts.
- Work with procurement team on sourcing relevant digital agencies.
- Be the team's point person for emerging digital and E-commerce industry standards and trends.
- Work closely with Dubai Parks and Resorts team to ensure accurate representation of LEGOLAND Dubai Resort on dubaiparksandresorts.com