Multi-Property Marketing Manager

Responsibilities:

• Balanced Scorecard Results: Implements strategies and executes activities to drive and continuously improve financial results, guest satisfaction, human capital index and market share.
• ESSENTIAL FUNCTIONS
• Responsible for creating revenue generating PR and marketing initiatives that meet the overall business plan and objectives.
• Ensure that a correct positioning statement exists for each property and that all associates and stakeholders are aware of the Hotels positioning. Work on pulling through the hotel's positioning into each department and build key words and phrases to enhance the positioning.
• Create and manage the Hotels public relations plan as part of the overall communications program, which maintains and enhances the stature of the hotels, its personnel and services.
• Create and manage the marketing communications plan including advertising, printing, radio, direct marketing and eCommerce marketing.
• Actively seek and solicit new opportunities with local partnership initiatives to increase awareness, generate revenue and maximize budgets.
• Maximize Regional Office marketing opportunities including Marriott Rewards, Strategic partners, email campaigns and inform GSO network of major promotions.
• Continuously explore cluster initiatives and opportunities to leverage the Marriott brand, maximize budgets and offset competitor activities.
• Proactively co-ordinate press trips from key source markets and liaise with local tourism board and airline companies inline with business objectives.
• Accountable for managing the department expenses related to PR, marketing and print.
• Personnel management of the office, providing leadership, guidance and motivation.