Marketing Executive

Assist the Store Manager in the development of the sales force animation program (staff training, incentives, data collection)
• Be involved in all aspects of marketing and media from planning, advertising, promotions, public, media relations, product development and research
• Build, maintain and update good database (CRM) through consolidate information from shop floors
• Channel all suppliers and customers information (animation / training / launch plan) to stores/shop managers, area, and Department/ Division Manager
• Carry out local market research, customer survey, assessing customer demands, brand positioning, monitor competitors’ activities, and evaluating market campaigns
• Assist in building marketing plan / calendar for the different chains/brands/ markets in close co-operation with the Department Manager and the Brand’s marketing departments
• Communicate all required information about animation / visibility to the suppliers
• Collect customer feedback to define actions that will attract new customers and returning customers more often
• Analyse competition, best practices and new trends in local market and report to Marketing team
• Conduct monthly reports on customer insights, sales analysis, and traffic in store