Marketing Manager

• Define business growth methodologies and performance marketing roadmap through ROI- based consumer approaches and data driven acquisition strategies to support the company’s overall plans and objectives.
• Develop a feasible marketing plan for the department and oversee its day-to-day implementation.
• Taking the lead on the client division plan and develop smart attribution modeling, ensuring to reach the right audience with the right message through the right channel, at the right time
• Keeping the data and analytics at the core of every decision
• Lead marketing analytics and ROI analysis for campaigns and channels, defining CAC and LTV, while executing robust optimization and A/B testing programs
• Collaborating with and leveraging the tech team (product, engineering and data science team) to create differentiated solutions to aid performance media and new innovations across marketing technology